This advertisement for a particular cell phone is pretty straight forward. The thought of a charging grizzly would not generally make you think of checking anything with your cellphone. However the search for 'How to escape a grizzly" shows that the phone is so fast that you could in theory look up the solution to this rather large problem in the blink of an eye. The advertisement is directed to really anybody who uses a phone with a data plan. This particular consumer would want a phone that is fast, reliable, and has a good coverage area. The advertisement is interesting, concise, and gets right to the point with minimal text and the assistance of imagery. These are the basic principles of good advertisement writing as defined by Frank Jefkin.
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