Journal 10: Ad Colors

As with many different car advertisements. The white on black, dimly lit, white text signifies the elegance and class of this vehicle. The main idea of this add is that there was only a small number of these cars produced and it is a rarity to have one. Being an Aston Martin, they want to direct this ad to the elite class with the deep pockets. The silver of the car set on the heavy black background gives it a since of elegance which is perfect for their target audience.