Here is one I cannot wait to pick apart. The myth about owning a Prius or any hybrid car for that matter, makes you a better person. The hybrid car runs on both gas and electricity which sounds great if you are worried about making yourself feel better at the pump. However when you go home and plug this little thing in, you have to remember where you electricity is coming from. In most cases it is coming from yet another source of fossil fuels which continually contributes to global warming and the use of resources. It also does not change your lifestyle and make you better than everyone else. Don't be smug about your Prius, it does not make you better than anyone else. If you want to go green: buy a bike, ride public transit, fuel your car with corn, recycle, etc. Don't just buy a Prius and call it a wrap. Besides, you have to admit it's a pretty ugly looking car.
Oh, it is a myth because the general consensu seems to be that driving a hybrid makes you a better and "greener" person as implied by the automotive industry. The industry has a huge pull on the media, and that is one of the reasons Barthes would consider these advertisements to be myth.
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