This is a very interesting ad, just like most other advertising that come from Absolut. The first thing here that draws the viewer in is the motion of the breaking glass and the bright colors contrasted on a dark background. The connotation here is that the drink has such a strong taste that the glass containers are unable to contain it all. I think this is a clever advertisement. Most other alcohol advertisements simple show the bottle and a fancy glass half full of its contents. However this one makes the viewer take that image which has been engraved in our minds and watch it explode. There is a sense of elegance that can be taken from the bottle, the dark background, and the typography. However the addition of motion makes us think. “Wow, this drink must really pack a punch.” The advertisement signifies the potency of the taste which is something that the viewer would otherwise have absolutely no idea of just by looking at this printed media. I believe that is a sign of a strong advertisement, when the visual image can transcend the page and make the viewer use their senses to observe a product.
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