The text says "The driving power. The new BMW 3 Series."
I thought this was a cool example of metaphor. By giving the car the qualities of a hundred sprinters, it implies that this car is fast. The images show the runners creating the shape of the vehicle makes the viewer infer that the vehicle has the characteristics of these athletes. By seeing their action of running, one can see that they must be fast. The connotations allow the viewer to transfer those characteristics of speed to the vehicle. This is a good way of showing speed without being able to actually show this sports car speeding off into the distance.
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