Journal 20: Package Design

I found that this package design really called out to me. More so, I think it screamed at me, which is the perfect effect for an energy drink. The metallic colors stand out really well on a shelf and the huge type only contributes more to the effect. The mixture of the metallic white and cool blue along with the name Summit, give this drink a nice mountain theme. The cool colors suggest ice and snow, conveying the idea that this drink is cold and refreshing, a common theme amongst beverages. I would pick this energy drink against any others on the shelf, I just hope it tastes as good as it looks.