Journal 20: Package Design

I found that this package design really called out to me. More so, I think it screamed at me, which is the perfect effect for an energy drink. The metallic colors stand out really well on a shelf and the huge type only contributes more to the effect. The mixture of the metallic white and cool blue along with the name Summit, give this drink a nice mountain theme. The cool colors suggest ice and snow, conveying the idea that this drink is cold and refreshing, a common theme amongst beverages. I would pick this energy drink against any others on the shelf, I just hope it tastes as good as it looks.

Journal 19: Papyrus

I am going to be completely honest here when I say that I do not like the Papyrus typeface. It stands out, which can be a good thing, but not in most cases. While my roommate was doing laundry I saw some Papyrus on the back of one of his NAU shirts. I was kind of surprised to see it there. It seems that the typeface can only be used in certain situations. On the Avatar case it seems to work fairly well. I notice that Papyrus shows up on things that are new age spiritual, like massage places and this particular movie which has that kind of inner energy vibe to it. The fact that there is only one word on the cover that is in Papyrus makes it more bearable.

Journal 18: Type

Journal 17: Handwritten Text

I found it really difficult at first to find an advertisement with handwritten text. After that I realized that it was only because I was not looking hard enough. When I glanced down at my homework list on a Post It note everything clicked. The idea of script text gives a very personal touch to anything it is applied to. In this advertisement, it is talking about the qualities of the car being advertised. When handwritten text is applied, it gives off the feeling that the information being conveyed is coming from a personal source like a friend or family member. People are more likely to listen to the opinion of someone close to them than strict advertisements. With the use of Post It notes, the ad conveys the idea of receiving information about this vehicle from a friendly and reliable source.