Friday, April 1, 2011

Journal 9: Logo Colors



This one is just way too easy to analyze; the colors come with obvious intentions. The green is used to show that eating at Subway is a healthy decision, and that the food there is good for the consumer. The next is yellow, which brings about the idea of energy which is something of a perk that you will receive from eating at this establishment. It goes very well with the whole idea of motion presented in the logo. The arrows, and the slightly italicized letters along with the color yellow contribute to the healthy idea of motion. Lastly the while also helps with the idea of good health as white symbolizes cleanliness and purity, both of which are idea a health nut would be super fond of.

The is also another fairly easy one. The slanted text and the multiple "forward moving" lines indicate movement which is the exact thing that a shipping company wants their customers to think of when they see their logo. The yellow again symbolizes movement, energy, and speed; this company will ship your packaged faster than any of the competitors. Red again is another energetic color, but it also shows power which is another attribute that one may like t see in a logistics company. The logo as a whole might as well just scream the words "move" and "fast".

Rockstar has several different versions of their logo. This particular version uses the black to symbolize elegance. I believe this actually works with the title. Since a rock star lives life in a higher social standard, the idea of elegance is very well grounded. The gold yellow also contributes to this idea of high profile and importance. The yellow also symbolizes energy, which for an energy drink company is kind of important.

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