This advertisement for AT&T is really visually appealing at first look. I believe that was the most important aspect that they were looking for when creating this advertisement. The images on the hands look like the Great Wall of China when first observed but on closer inspection the viewer can tell that they are actually hands with painting on them. This plays on the denotation because the image it what is being seen first then it changes after a moment or two. The significance of the Great Wall is important as the advertisement is promoting a new world wide service and the Great Wall is a very iconic global image for China making it a metonym cause this one single piece of architecture represents a whole nation which is undoubtedly filled with plenty of different walls.
Thursday, February 17, 2011
Journal 8: Advertisements
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